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It was sad to see the oldest car rental institution in the world, Hertz, file for Chapter 11 bankruptcy on Friday, given the severe impact of COVID-19 on travel and the economy. But the story is a much bigger one — it reflects the difficulties of building a solid, profitable company in the car business with healthy cash reserves to survive a catastrophe; and it points to the fundamental changes in how people will be using cars, travel, and taking short rides in the city, in the years ahead. I’d learned a lot about the car rental business and other elements of its supply chain — automaker fleet departments, airlines, hotels, travel management companies, reservation systems, and the used car r