Daimler consolidates Chinese car-sharing units
Daimler is consolidating its two Chinese car-sharing units under the car2go brand.
The German premium car maker has, to date, operated car2go with a free-floating business model, while it has run Car2Share as a more traditional, station-based car-sharing company.
Daimler executives said the merger of the two brands will allow it to sharpen its strategic focus in mobility services.
Said Chen Bing, car2go China CEO: “By providing users with services perfect for any occasion, more and more Chinese customers can choose alternate mobility solutions for their daily travels.”
Daimler launched car2go in Chongqing in April 2016. The Chinese mega-city ranks among the 10 largest car2go programs worldwide.