Now New Yorkers can get a new Mercedes-Benz for 47 cents (a minute)
Car2go is adding Mercedes-Benz CLAs to its New York fleet.
The Daimler-owned car-sharing service is pushing to capitalize on its fastest growing North American market.
Car2go is the world's largest car-sharing service by both members and vehicles.
In a push to capitalize on its fastest growing North American market, Daimler-owned car-sharing service car2go just added Mercedes-Benz CLAs to its New York City fleet.
Twenty new CLAs are joining car2go's tiny 550 smart fourtwo vehicles in the Big Apple, its second-largest market. Car2go grew by 70 percent year over year in the city, where it has operated for three years.
"Transitioning to Mercedes-Benz in previous cities has gone very well, as the usage is two to three times that of the smarts," regional director Josh Moskowitz told CNBC.
The NYC upgrade comes as car2Go tries to build momentum in the U.S., after several setbacks during the past five years.
"Two cities that I oversaw — Minneapolis-Saint Paul and San Diego — we closed operations," Moskowitz said. "We were, and still are, pioneers in this space, and along the way we've learned which cities can successfully support car sharing."
As a wholly owned subsidiary of Daimler, the company's profitability is kept under wraps. Car2go declined to disclose its financial information.
Car2go is the world's largest car-sharing service by both members and vehicles, beating out Avis Budget Group-owned competitor Zipcar. Paul DeLong, president of car2go North America, said the slower development compared with Europe is "in a nutshell" due to countries overseas being "generally more progressive when it comes to mobility policy."
The next stop
"We are in advanced discussions with several major North American cities