How Turo is Disrupting the Car Rental Industry
A few years ago, in 2008, everyone watched in awe as Airbnb shook up the accommodation industry and cut into hotels’ revenue. The company created an online marketplace that connected individuals who are renting their homes with clients who needed accommodation. Barely a year after that, another startup called Uber was founded, and it took the transportation industry by storm. The company which coupled taxi services with technology made it possible for individuals in different