Car rental giant Enterprise launches its own subscription service
Enterprise Holdings, the parent company of car rental companies Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car, announced on Wednesday plans to launch a car subscription service. It’s the car rental giant’s first foray into the buzzy Mobility-as-a-Service space, and could possibly disrupt car companies’ own efforts to offer alternatives to car ownership. Enterprise says customers pay a monthly fee to chose from six different vehicle classes — full-size and p