Turo Acquires Car-Sharing Service OuiCar to Expand in Europe


Turo, a peer-to-peer car-sharing marketplace, has acquired OuiCar, an established leader in the car-sharing industry in France. This integration will leverage OuiCar’s presence in France to support broader expansion plans in Europe and complements Turo’s existing offering across the US, UK, and Canada.


Turo and OuiCar will help meet the increasing demand from local residents and visitors to France. The companies will also help local hosts build small businesses to supplement their income while building on the large community of guests and wide network of cars available across all regions in France.


OuiCar will continue to operate under the OuiCar brand for the time being, with plans to migrate to the Turo brand over time.


In addition, Turo will soon launch in New York state, with prospective hosts now able to begin listing cars, and guests traveling in New York will be able to book starting June 27, 2022.


The launch makes Turo the first and only peer-to-peer car-sharing marketplace available in all 50 US states.



Turo CEO, Andre Haddad, says: “We’re extremely excited to welcome OuiCar to the Turo family. Turo and OuiCar have a shared vision for the future of peer-to-peer car sharing, and we’re thrilled to join forces to put France’s 38 million cars to better use. Today, we’re one step closer in fulfilling our mission.”


“It’s a huge opportunity with great synergy for the car-sharing industry,” adds OuiCar CEO, Benoît Sineau. “We are pleased to join forces, so French hosts and guests, and those traveling to France, will benefit tremendously from our joint network, an extraordinary selection of vehicles, and excellent quality of service.”